In 2023 ZAGG was looking to reinvent and unify its device protection packaging at retail. With ZAGG/InvisibleShield already dominating the screen protection category in market share, the company’s goal was to drive sell through by leveraging that trust and recognition to strengthen the case category. After months of collaboration and research with a local design agency the result was a unified layout with common hierarchy for important messaging points.

With a bold gradient and matching messaging hierarchy, the packaging update was able to easily standout on the peg and ZAGG saw expanded placement in channel year-over-year.