Developed to support the launch of a fresh suite of wireless audio product, the kit was meant to evoke the feeling of unpacking a vinyl box set. Includes a brochure album sleeve to describe each audio product and its feature/benefits, along with product showcase gig posters, stickers, unique polaroids, and a T-shirt.

IFROGZ offers premium features at an affordable price point, giving customers freedom not only from cables but also from products that may charge a premium for the same functionality. The campaign visuals include road trip imagery to help reinforce the idea of audio freedom and tie back to the campaign slogan “Sound of Freedom”.