ParentPlaybook was created to give parents a communal resource for research, discussion and advice on raising a family. The app gives parents the ability to curate articles, information and professional input tailored to their child’s specific needs. Empowering users to form informed parenting strategies for an increasingly complicated world. The logo needed to have wide appeal but still convey the idea of both the unlimited love a parent has for their child and the intimate knowledge they can gain from using the platform.