Since its founding in 2006 IFROGZ has been a vibrant, accessible brand for mobile accessories. When the brand was acquired by ZAGG in 2011, it had already carved out a dominant presence at major retailers such as Walmart and Target. As the product offering evolved so did the brand and soon enough some of the more whimsical and playful elements of the identity were left behind in a drive to connect with a wider consumer base. In the late 2010’s it was apparent that the brand needed a refresh to excite and attract potential retail partners and consumers alike. So, IFROGZ leaped into a fresh new course that embraced its playful roots while eyeing potential opportunities for the future.